Mario Bucolo, 40 years old (01 Dec 1967), director, publisher, consultant, entrepreneur and photographer. He is also expert (23 years of know how) in communication, interactive multimedia technologies, market researches, multimedia applications and web usability. Director of the European Observatory Multimedialand, consultant at the European Union, teacher of Etnomedia and Communications. He is also consultant for many companies about the staff management and quality’s control of multimedia applications. Organizer and chairman of CulturMed, Mediterranean conference on multimedia and communication strategies for museums and Cultural Heritage. He’is official valuer for UE IST.

He is the founder of Museumland (the WorldWide Portal to Museums and Cultural Heritage) and co-founder of Memorandum of Understanding for Multimedia Access to European Cultural Heritage (an EU initiative now Medici Framework). Founder of Younger Museums Professional Groups. Member of ESOMAR and MULTISPACE. Member of ICOM, Americam Association of Museums (Pram and Care committee), Africom. Winner of the Italian Award (2001) for WWW Users Interface. Author of many lectures in international conferences about Museums and Cultural Heritage. Today he is the project manager of the most great Museums Network project, 90 multimedia kioks placed in 60 museums in the territory of Province of Catania, based on EU funds.

Author of a case study entitled Model Museum Practice: Museums and ECommunication in the forthcoming 2nd edition (July 08) of Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, main authors: Philip, Neil & Wendy Kotler.


Most important interactive multimedia application, as director and project designer:
1987 - Catania, Tourist office, Interactive multimedia point of information
1988 - Siracuse, Tourist office, Interactive multimedia point of information
1989 - Interactive multimedia point of information Commodore Italia
1989 - RAI - Italian National Television, computer animation movie
1990 - SMAU, Interactive multimedia point of information stand Commodore
1991/2 - SMAU, Interactive multimedia point of information stand Olivetti
1990 - SIGO (Salone Internazionale Golf), Interactive multimedia point of information
1990 - VOLVO @ Sigo - Interactive multimedia point of information for Golf
championship
1990/91/92 - BIT Sicilia, Interactive multimedia point of information
1990 - PLV, Parigi - Interactive multimedia point of information
1992 - La Perla Jonica - Interactive multimedia point of information
1993 - BIT - Milano, Interactive multimedia point of information
1993 - Comune di Catania, Interactive Mobile multimedia point of information
1994 - Taormina - Interactive multimedia point of information
1995 - Comune di Catania, Interactive multimedia point of information
1996 - Amendolara (Cs) - Interactive multimedia point of information for
Regional Museum
1996 - European Union - CdRom "Sicily from the air, the ancient cities",
director
1997 - Sibari (Cs) Interactive multimedia point of information for National
Museum
1999 - Caltagirone (CT) - Tourist office, web site design
2000 - Reggio Calabria - Interactive multimedia point of information for
National Museum
2000 - Sibari (Cs) - Interactive multimedia point of information for
archaeological park
2000 - Tortora (CS) - Interactive multimedia point of information for
archaeological museum
2001 -G.Verga Museum, Catania- interactive point of information, director
and art director.
2001 - Park “Pirandello”, designer and art director of the exibition “Pirandello
e la più bella città dei mortali”
2001 - Provincia Regionale di Catania - Exhibition about the Euro, art
director
2001 - Provincia Regionale di Catania, designer of the Museums network
2002 - Museumland, the world wide portal to museums and cultural heritage,
publisher
2002 - Prov. Regionale di Catania, scientific commitee “Museo dello Sbarco
in Sicilia”
art director of the movie about the “Husky Operation”, WW2
2003 - ASI Caltagirone, Multimedia Tourist Guide, an interactive project on
paper, web and CdRom, designer, art director and project manager.
2006 - Provincia Regionale di Catania, project manager and creative director of the Museums Network.

Main conferences or Workshop as speaker:

1992 - TIMES, London (Multimedia in the European Tourist Industry)
1994 - EVA '94, National Gallery - London (The Baroque in Sicily, a
Multimedia applications)
1995 - ITC '95, Paris (Multimedia and Communication)
1995 - EVA '95, Nat. Gallery - London, tutorial “Developing Kiosk systems for
the Visual Arts”
1996 - EVA '96 Italy - Florence
1996 - EVA '96 Atene
1996 - EVA '96, Nat. Gallery - London workshop “Visitors information
systems for visual arts”
1997 - EVA '97 Italy - Florence - workshop “Visitors information systems for
visual arts”
1997 - EVA '97 London - Institute of Archaeology - “Sicily from the air” a
CdRom production
1997 - EITC '97 (International IT conferenze by EU) Bruxell - “Making people
aware”
1998 - EVA '98, Florence - workshop "Visitors information systems for visual
arts"
1998 - MM Access to Euro-Mediterranean Cultural Heritage, Cairo Egitto
"Visitors information systems", su invito DGXIII
1999 - EVA '99, Dallas - Texas, Dallas Museum of Art - Conference on
"Culture x Technology" in the New Millennium: European & Texan
Innovation", case history of the Reggio Calabria Archaeological State
Museum Point of Information.
1999 - ESCOM-SCOPE '99 - UK "Opportunity-driven control of quality and
cost" presented with Adrian Cowderoy (MMHQ, UK) and Fred Schindler.
1999 - ACM '99 - Orlando, FL - Museumland.com the WW Portal to Museums
2000 - EVA 2000 - Florence - Museumland.com the WW Portal for Museums
2000 - WWW9 Conference - Amsterdam - Museumland.com the WW Portal
for Museums
2000 - EVA 2000 - Edinburgh - Cultural web portal & Museumland.com
2000 - EUROGIFU - Gifu - Japan - Partenrship between EU and Japan
2000 - EVA GIFU - Gifu - Japan - Museumland, the right opportunità for
cultural heritage
2001 - EVA 2001 - Florence - Museumland.com the WW Portal for Museums
2001 - EVA 2001 - Moscow - Museumland.com the WW Portal for Museums
2001 - Art Valley 2001 - Firenze - A worldwide Art portal
2001 - Canada - Partnership about ICT between Canada and Italy,
Interactive multimedia access to italian cultural heritage
2002 - Eva 2002 - EuroChina Bejiing Cina - Partnership Meeting between
China and Europe Interactive Multimedia Access to European Cultural
Heritage
2002 - Art Valley 2002 - Firenze - Art visibility on the web
2002 - Iatice - Melbourne, Australia - Sicilian cultural heritage
2002 - Campus Euromediterrani de Cooperaciç cultural - Villanova i la Geltru
Barcellona The Museums network of Province of Catania
2002 - Medressa, UE project - Ammnan, Giordania, Museumland as a five
continents bridge
2003 - EVA 2003 - Firenze - Museums and cultural heritage visibilty
2003 - CulturMed - Catania - Co-chairman
2003 - CulturMed - Catania - Museums and Cultural heritage visibility
strategy
2003 - ICOM annual congress, comitato MPR, Lubjiana, Slovenia -
BroadVisibility
2003 - AFRICOM congress, Nairobi - More visibility opportunity for african
museums and C.H.
2004 - EVA 2004 - Firenze - Cultural Heritage BroadVisibility
2004 - CulturMed 2004 - Catania - Co-chairman
2004 - CulturMed 2004 - Catania - Cultural Heritage BroadVisibility
2004 - EVA 2004 - Londra - Cultural Heritage BroadVisibility
2004 - ICOM general assembly & conference - Seoul - C.H. Broadvisibility
2004 - Museums @ Smau - Milan - C.H. Broadvisibility
2004 - Heritage Malta/CulturMed Malta - Malta - C.H. Broadvisibility
2005 – Italian Institute of Culture – San Francisco – Visibility of small and mid-sized museums
2005 - CulturMed 2005 – Catania – Chairman
2006 - Italian Institute of Culture – Vancouver – Visibility of small and mid-sized museums
2007 – ICOM 21st General Conference – Vienna, CIDOC Committee “Web 2.0 for social participation in the documentation process”

Main educational activities as teacher of computer graphics,
multimedia applications, Etnomedia:

1986 - CONAI - Catania -Unix
1989 - Inforcoop Bologna - Multimedia design
1992/7 - I.SV.E.S. Catania - Multimedia design
1993/4 - CSATI Catania
1995/7/9 - I.T.I.S. Cannizzaro Catania
1996 - Circolo Leonardo - Catania
1996 - I.SV.E.S. Catania - Communication strategies for tourism
1996 - ITEL Catania, web usability and design
2000 - I.T.I.S. Cannizzaro Catania, web usability and design
2002 - Centro Studi Aurora, Bagheria (PA), web usability and design
2004/05 - Master on Marketing for Culture (CT), director
2007 – UniVersus, Bari, Italy, Univeristy consortium for training and innovation

Main works position:

Work experiences:
Computer Graphics Producer
1984/87 - Telecolor - Video3 Catania (regional television)
1987/91 - Antenna Sicilia - Teletna Catania (regional television)

Hardware and Software designer
1985/91 - Commodore International U.S.A. (Computer AMIGA)
1991/93 - OLIVETTI COMPUTER - Italia - also Multimedia Partner

Account manager
1987/88 - CHC s.r.l. - Catania (computer shop)
1989/90 - Promosphere - Parigi (animation on Point of sales)
1990/93 - ABIS France - Parigi (multimedia applications)
1992/96 - ABIS U.K. - Londra (multimedia applications)

Marketing and Communication manager
1989/99 - LINEA SNELLA - Catania (beauty farm)
1990/92 - Apteryx - Catania (advertising agency, creative director)
1993/95 - Graficando - Catania (advertising agency, creative director)
1990/99 - Slim Line - Catania (beauty farm)
1999/2004 - ABIS MultiCom (multimedia applications)

Interactive Multimedia applications designer
1989/03 - ABIS MultiCom - Catania
1998/04 - Multimedialand Ltd. - UK
2003 - ABIS MultiCom s.r.l., C.E.O.

Consultant of:

Commodore, Olivetti, Giunti Multimedia, Promosphere – Francia, Multimedialand – UK, Fidia (filmati divulgativi, su testi U. Scapagnini / R.L. Montalcini andati in onda sulle reti RAI), AID S.p.a. (regia filmati divulgativi), Comune di Catania, Provincia di Catania, AAPIT di Catania, AAPIT di Siracusa, Soprintendenza archeologica della Calabria, Unione Europea DGX, DGXIII, Vasari Ltd. – UK, Cresta Ware – USA, Framework UE Medici, Framework UE Multispace, Multimedia House of Quality Ltd. – UK,  Media Investment Club – Parigi (executive producer CdRom projects), Istituto CIRM (responsabile coordinamento field e ricerche Sicilia), Istituto Piepoli


Know-how:

Multimedia integration, MM Human-computer interface
Multimedia design and production especially for retail, tourism and museum
Web design and Web usage for users
Italian and European CdRom & MM market
Television production and postproduction
Television Film Director and producer
Computer Graphics
Computer animation
Hardware design
Software programming
Advertising producer
Market research, opinion poll
Public relation and communication
Event organisation


Member of:

ICOM, AAM, Italian Professional Photographs Association

Awards:
2001 - Winner of the Italian national prize for web usability, Mediastars.
2005 – American Association of Museum, AAM/ICOM, International Service Citation, nomination
2007 - ICOM, Candidate to General Council

Education:

1985 - :high school degree in Industrial computing.
1999 Esprit TRAIN-IT "European Basic Training Course in IT
Entrepreneurship" Itzehoe, Germany

Spoken languages:

Italian
English
French & Spanish (just reading)

Update: February 2008